Founda Health is looking for a high-impact VP of Sales to lead our global sales engine. Reporting directly to the CEO, you will hold full ownership of order intake and sales performance across all markets and channels, with a primary focus on scaling our footprint in EMEA.

We are not looking for a dashboard manager. We need a true Player-Coach: a commercial strategist who can manage a lean, high-performing team while personally hunting, structuring, and closing complex strategic deals.

The Mandate

• 50% Player: You are our lead Hunter. You will personally own a quota, expanding into new and existing territories and closing "lighthouse" accounts that set the market standard.

• 50% Coach: You will lead, mentor, and scale a team of ~5–6 reps, enforcing sales discipline and high-performance standards.

Key Responsibilities

• Global Ownership: Own the P&L for sales, global order intake, pipeline health, and forecasting accuracy across all markets (EMEA focus) and channels (direct & indirect).

• Strategic Hunting: personally identify and close large-ticket enterprise deals. You are comfortable opening doors at the C-Level of major healthcare organizations.

• Player-Coach Execution: Act as a hands-on individual contributor, personally owning and closing strategic, high-impact deals and complex "lighthouse" opportunities.

• Team Leadership: Manage and develop a lean, multi-market sales team (~5–6 reps), setting clear targets, territories, and priorities to ensure accountability.

• Financial & Deal Structuring: Go beyond the top line. Structure deals that make financial sense for Founda (margins, payment terms, CAC), ensuring sustainable revenue growth, not just "growth at all costs."

• Operational Alignment: Partner closely with the COO to ensure revenue quality, delivery readiness, and a seamless handover from sales to implementation.

• Strategic Input: Drive the go-to-market strategy, pricing, and packaging based on real-time market feedback and deal learnings together with Product.

What You’ll Bring

• Experience: 10+ years in HealthTech sales, with at least 3+ years in a leadership role.

• Financial Acumen: You speak the language of Finance. You understand SaaS metrics (ARR, NRR, LTV:CAC) and how to structure contracts to optimize cash flow and revenue recognition.

• The "Hunter" DNA: Proven track record of net-new logo acquisition in complex enterprise environments. You don’t wait for leads; you create them.

• Board Presence: Experience presenting strategy and forecasts to the Board, with the ability to articulate the "why" behind the numbers.

• Scope: Experience managing multi-geography territories (EMEA) and partner/channel sales.

• Data-Driven: You manage by metrics, understanding conversion rates and forecasting methodologies to build a predictable engine.

• Location: Based in The Netherlands, Germany or the UK.

Why Join Founda

We believe that happy, supported team members are the key to amazing work. That’s why we go all out when it comes to employee benefits! From making sure you’re set up for success at work to helping you relax and recharge, here’s what you can look forward to as part of our team:

• A competitive base salary

• Annual Incentive plan

• Pension Plan: Planning for the future starts today, and we’ve got you covered.

• Minimum of 25 Holidays: Whether it's a sunny getaway or a cozy staycation, your time to relax is a priority. You can take more days if you want.

• Learning & Development: Grow your skills, chase your goals, and unlock your potential

• Budget for home office set-up: Create your ideal workspace with our support.

• Work from Anywhere: Flexibility to work where you thrive, whether it’s your favorite café, a beach, or your home office.

A note on applying

Studies show that people often hesitate to apply unless they meet every requirement. At Founda Health, we know the perfect candidate doesn’t exist. If you see yourself in this role even if you don’t check every single box we’d still love to hear from you.